服务商业拓展大象

大象

Take a part for the whole

出品年份:2019
故事简介:

故事简介:


这是一则为华为新手机发布制作的定格动画短片。


武僧、执鞭人、道士三位武林高手相约比武,各自都认为自己占了上风,摘下面具才发现手中所执不过大象的一耳、一鼻、一尾。


全片借鉴京剧《三岔口》的艺术语言,旨在传达要跳出局限、纵观大象才能看清事物的全貌。


Release year:2019
Storyline:

The stop motion animation is customized for the prouduct launch conference of Huawei mobile phone. There are three martial masters, the monk, the whip user and the taoist priest, having a competition. Each of them believes he is the best until they takes off their masks. They find what they catch are the different parts of  an elephant.


The whole film refers to the artistic language of the Peking Opera "Sanchakou", which aims at conveying the idea that to see the fact, one should see the whole elephant but parts.